Essay about The Fast Food Health Scam - 1564 Words

For decades the Fast-food industry has supplied Americans with tasty, comforting food, quickly and at a low cost. It was not until recently, when the health craze first hit America in the late 1980’s that the corporations developed a new approach to marketing health food products to fit their customer’s wants (Nielsen). The most common fast food chains, such as McDonalds and Subway, started advertising â€Å"healthier† food items on their menus to continue appealing to the general public. While fast food restaurants give the impression of offering healthy food, nutritionist studies show healthy alternatives are not as nutritious as advertised and can lead to possible calorie underestimation and overconsumption (Chandon 85). In order to†¦show more content†¦Not only has the fast-food industry the taken health craze wants of the public and implemented them into their market approach, the companies appeal to psychological emotions by creating commercia ls relatable to all ages, like young children, teens, adults, grandmas and grandpas, and show them psychically enjoying the healthy alternatives. Advertisers create commercials to connect the viewer to the product, through psychological appeals and further persuade them into believing the health food scam of the fast-food chains (Bovee 360). Subway has mastered the art of appealing to consumer emotions when regarding health. Their commercial â€Å"Friend of Jared†, proves Subway promotes the healthy food image but deceives the public with its actual product. The commercial is set in a baseball field on a nice day. The actors are participating in an amateur game and appear happy and full of energy. They quickly introduce the characters by flashing their name and amount of weight lost in the middle of the screen. While this is taking place the background jiggle sings, â€Å"join the Subway family now†¦ it’s not too late the only thing that’s missing is you!† (YouTube Video). Once the jiggle concludes it flashes to pictures of Subways product, showing a rather large sandwich. They advertise the Su bway sandwich having only 6 grams of fat, however, in tiny print atShow MoreRelatedObesity Is The Highest Percentage Of Obesity Among All Countries1373 Words   |  6 PagesAmerica has the highest percentage of obesity among all countries. This is not very surprising given that fast food restaurants can be found on nearly every block. These unhealthy foods are far less expensive and more convenient for many people. Though less people are paying less money for their food, the outcome is not worth it. 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